A key figure on the Dutch scene since 1991. An international headlining artist known for his sets in Berghain, Space Ibiza, Womb Tokio, Watergate, his frequent Elrow gigs or headlining every major festival in the Netherlands. Gem Records label boss responsible for moving the careers of Egbert, Enrico Sangiuliano and Reinier Zonneveld forward. Steady producer of countless essential techno classics for over 25 years. One of the most original and down to earth pioneers of electronic music on the planet. All legitimate ways to describe Jeroen Verheij a.k.a. Secret Cinema.
Listen to his set at Vh1 Supersonic here:
Q1) Welcome to India, How do you feel the energy at this festival?
Jeroen: Hahaha, I just walked in so I haven’t seen the festival yet. We have only the energy of interviews at the moment, hahaha! But I think the energy in India in general is great, the people we meet are very friendly, they are very open and I it that a lot.
Q2) So did you guys try any Indian masala food?
Jeroen: Ya ya we had some masala food and I can feel that hahaha. There’s something yummy in my tummy, I can feel that I ate hahaha!
Q3) You’ve been in this scene since 25 years, genres like metal, death metal, jazz it keeps evolving, so how do you think techno has evolved over a period of time?
Jeroen: Yeah! The funny thing is that, all those styles keep coming back in some kind of way. The thing is that when I started making techno I already knew that this was the music style which was there to stay for some reason because it can adapt to any kind of style and it has a certain tempo which is very bearable for the dance floor, you don’t have to jump the whole time, it doesn’t have too many breaks. It’s easier to get into the dance trance basically. I just felt that this the music genre which I could do for a very long time and you can see that it is obviously evolving, the sounds are getting better with the mixing it gets more melodies inside, there are more stories in this music. I am happy that there is now more room for music in techno because it used to be only loops pumping very fast at 140 BPM and everybody was playing superfast in around 2000 but now it’s more easy with 125 BPM and you can see more girls on the dance floor, that’s a good thing hahaha! When the girls are there, then the guys will come as well, you need to balance things out 😛
Q4) You prefer performing in clubs or music festivals?
Jeroen: Actually, I’m more of a club guy, I play all the festivals but I love playing in clubs, it all depends, every year at awakenings we play in a tent it’s like 7000 people coming to see you perform from all over the world and different countries, the energy there is unbelievable.
Q5) So 25 years back when you started off, and now you’re here so according to you which music you liked more? The 25 years back or the latest one?
Jeroen: NO, I always like to progress, I always like the future so what it is today it’s always better tomorrow. You can build on the structures from the past obviously but it’s nicer to do something that hasn’t been done before and to try to raise the bar a little bit and this is also why I was interested in Reinier, Enrico Sangiuliano and Egbert because I could feel that these guys could raise the bar and bring techno to another level which doesn’t exist yet. It’s what these guys are doing at the moment. Also, they are bridging the gap a little bit to what is commercial music and what we do. I think we have a nice niche going on!
Q6) On a Closing note, do you have any message for the young producers in India who are trying to make it in the global scene.
Jeroen: It doesn’t matter how much equipment you have, it’s all about creativity so if you only have one little thing and you can make music on that, make music on it and try to make the best out of it and just keep going. For some people it takes 10 years to get noted, for some people 1 year but most of the people take 10 years so never stop always continue and there will be an opening if you really want it!
Secret Cinema’s B2B set with Reinier Zoneneveld was off the hook and the most impeccable set at the Awakenings stage in the 2017 edition. We look forward to see him back in India again and dance insane on his crazy mixes. Here’s my favorite by the master – Elementen.